Vilebrequin

Vilebrequin is a French luxury brand specializing in swimwear and ready-to-wear for men and women.

 The brand was created in 1971 in Saint Tropez by Fred Prysquel, a photographer and sports automobile journalist.  It was due to Prysquel's passion for automobiles that he named his brand, Vilebrequin, the French word for "crankshaft".